At Ultra Paws®, we take the privacy of our customers very seriously. This privacy policy outlines how we collect, use, share, and protect the personal information of visitors to our website ultrapaws.shop and users of our products and services.
What Information Do We Collect?
We collect both personal and non-personal information from you when you visit our website, make a purchase, or interact with us.
Personal Information
Personal information is data that can be used to identify you specifically. We only collect personal information when you voluntarily provide it to us. For example, we may collect:
- Contact information such as your name, email address, mailing address, and phone number when you create an account, make a purchase, request information, or contact customer support.
- Payment information such as your credit/debit card number, expiration date, CVV code, and billing address when you make a purchase. This information is processed by trusted third-party payment processors and we do not store it on our servers.
- Account details such as your username, password, order history, and any other information you provide in your account profile.
- Demographic data such as your age, gender, location, and preferences when you create an account or complete your profile. Providing this information is optional.
- Communications such as email correspondence, chats with our support team, and any feedback or opinions you provide to us regarding our products and services.
Non-Personal Information
We may also collect non-personal information about your use of our website and interaction with our ads and content. This can include:
- Device information such as your IP address, operating system, browser type, and Internet service provider.
- Usage information such as pages visited, links clicked, search terms entered, and how you interact with our website.
- Location information such as your device’s GPS signal, WiFi signal, nearby cell tower signals and other information that may determine your approximate location.
- Cookie and tracking technology data such as cookies, web beacons, pixels, and other technologies that allow our website to recognize you and remember important information that will make your use of our website easier.
How Do We Use Your Information?
We use the information we collect for a variety of purposes, including:
- Fulfilling orders – We use your personal and payment information to process, ship and provide tracking information for your orders.
- Account management – We use your account information to create and manage your account, provide customer service, handle returns, and communicate with you about your account and our products.
- Communications – We may contact you directly via email, notifications, SMS or other direct messaging services to provide updates, announcements, marketing messages, and other relevant communications based on your preferences. You can control these messages through your account and notification settings.
- Personalization – We may use your personal information, usage behavior, and location data to customize and personalize your experience on our website by presenting products and offers tailored to you.
- Marketing and advertising – We may use your information to display targeted ads for our products and services on our website or on third party sites and social media platforms. Third parties may also collect personal and non-personal data using cookies, web beacons or other technologies. We do not share any identifiable personal information for advertising purposes without your consent.
- ** Analytics and research** – We analyze usage data and other information to improve our website, products/services, marketing, customer relationships and experiences.
- Legal obligations – We may be required to use and retain personal information for legal and compliance reasons, such as preventing fraud, complying with warranties or product recalls, or responding to lawful requests from governments, courts, or other public authorities.
When Do We Disclose Your Information?
We will not disclose your personal information except in the following circumstances:
- Affiliates and Acquisition – In the event that we are acquired by or merged with another company, we may share information with them. Should such an event occur, we will require that the new combined entity follow this privacy policy.
- Service Providers – We work with trusted third parties who provide services on our behalf such as payment processing, order fulfillment, hosting, email delivery, auditing, marketing, analytics etc. These third parties are only allowed to use your information to provide services as requested by us and are required by law to protect your personal information.
- Legal Requirements – We may be obligated to disclose personal information if required by law or legal process (such as a court order or subpoena). We also reserve the right to investigate and take appropriate legal action against anyone who violates our policies or engages in behavior that threatens the rights or safety of any person.
- With Your Consent – We may share information about you with third parties when we have your consent to do so. This could include social sharing functionality on our website.
How Do We Protect Your Information?
We are committed to safeguarding your information and employ a variety of security measures such as:
- Encryption of sensitive data in transit and at rest
- Strict access controls to our servers and your data
- Annual security audits and vulnerability testing
- Ongoing security awareness training for our employees
- Compliance with industry standards such as PCI-DSS for payment data
While we follow generally accepted standards and best practices to protect your personal information, no security system is impenetrable. We cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised, we will take appropriate action to contain and remediate the breach and notify any affected users as required by law.
What Information Do We Share With Third Parties?
We may share non-personal information such as aggregated user statistics and website analytics data with third party advertisers, partners, and other entities. We do not share any identifiable personal information without your consent.
Third party services that we use may place their own cookies on your device and collect data about your online activities across sites and services. We do not control how these third parties use such technologies. You should check the privacy policies of these services to understand how they handle your personal information.
Online Tracking and Do Not Track Signals
We and our third party advertisers and analytics providers may use cookies, web beacons, pixels, local storage and other technologies to collect non-personal information about your use of our website and other websites and apps. This includes your IP address, browser type, operating system, referring/exit pages, device type, pages viewed, links clicked, searches, interactions with ads and more.
We respect Do Not Track (DNT) signals communicated by your browser and will not engage in cross-site tracking when DNT is enabled. However, many third party sites do not recognize DNT signals, and cross-site tracking cannot be completely stopped. We adhere to the standards outlined in this privacy policy whether or not a DNT signal is received.
Your Choices and Rights
You have certain choices and rights related to how we handle your information:
- Account Information – You may update or correct information in your account at any time by logging in and modifying your profile.
- Promotional Emails – You can opt out of receiving promotional messages from us by following the unsubscribe instructions in any promotional email you receive or by adjusting your notification settings within your account. Even if you opt out, we may still contact you for transactional, informational or other non-promotional communications.
- Cookies – Most browsers let you remove or reject cookies and local storage. Note this may affect the functionality of our website.
- Location Data – You may opt-out of providing us with precise location data through your device settings.
- Moving Data – You have the right to obtain and reuse your personal information on other services. Contact us to request your data in a standard, machine-readable format.
- Deleting Data – You may request deletion of your personal information by us. We will comply unless there is a valid legal reason for retaining the data.
- Right to be Forgotten – In some jurisdictions, you have a right to request your personal information be deleted from our databases entirely upon request. We will comply unless there is a valid legal reason for retaining the data.
- Notice of Collection – You have a right to be notified of any new collection or sharing of your personal data.
- Restrict Processing – You have the right to request we stop using your personal data in certain ways.
- Reviewing your Information – You may request details about the personal information we hold about you and request copies of this data.
If you have any questions about your privacy rights or would like to exercise any of them, you may contact our Data Protection Officer at any time. Contact information is provided at the end of this policy.
International Data Transfers
We are a global company and your personal information may be stored and processed in any country where we have facilities or service providers. We implement appropriate contractual and technical protections for data transferred internationally to protect your data and comply with legal requirements. By using our website/services or providing any personal information to us, you consent to this transfer, processing and storage of information in other countries.
Changes to This Privacy Policy
We may update this privacy policy from time to time. If we make significant changes, we will notify you of the changes through the website or by contacting you directly if possible. We encourage you to check this page periodically for the latest information on our privacy practices. Your continued use of our website or services constitutes acceptance of any changed terms.
How to Contact Us
If you have any questions about this privacy policy or your personal information, please contact our Data Protection Officer at:
Ultra Paws Legal Department
123 Pawprint Ln
Nashville, TN 37205
[email protected]
Thank you for choosing Ultra Paws®!